About Dealership Performance Advisors

Automotive perspective. Executive clarity. Rooftop practicality.

Dealership Performance Advisors was built to help dealership leaders make better decisions across the customer journey—and turn those decisions into stronger execution.

Principal advisor

Matthew Abbott

Automotive marketing, CX and dealership operations

The point of view

The strongest answer is rarely another disconnected tool.

Matthew Abbott works at the intersection of automotive marketing, dealership technology, customer experience, and store operations. His approach starts with the complete system: what the shopper sees, what the data reveals, what the vendor promises, and what the team can execute.

That perspective helps leadership move beyond isolated dashboards and surface-level recommendations. The objective is a clear view of the business, a defensible set of priorities, and a practical path to improved performance.

01 Executive-level communication without losing the operational detail
02 Direct evaluation of websites, media, technology, vendors, and process
03 Recommendations grounded in dealership workflow and customer behavior
04 Focused action plans designed for ownership and follow-through
How Dealership Performance Advisors shows up

Independent thinking. Clear accountability.

The work is designed to create alignment—not add another layer of noise.

01

Objective

Follow the evidence, challenge assumptions, and evaluate the full journey.

02

Direct

Communicate what matters in a way leadership and operating teams can use.

03

Practical

Connect strategy to what can be implemented at the rooftop.

04

Accountable

Define ownership, standards, and measures before execution begins.

A sharper outside perspective

Let’s look at the business the way your customer experiences it.