Executive assessment framework
A practical score—not AI theater.
Clear evidence, a red–orange–green scorecard, accountable owners and a prioritized implementation roadmap.
01Visibility
Measure how the dealership appears across organic search, local results and AI-generated answers.
02Entity clarity
Strengthen consistent facts about locations, departments, services, inventory and leadership expertise.
03Technical access
Review crawlability, internal links, structured data, sitemaps, indexation and AI crawler access.
04Information gain
Build original, decision-useful content that answers dealership questions better than generic pages.
05Data readiness
Evaluate DMS, CRM and CDP data quality, identity, governance, privacy and activation.
06Conversion readiness
Connect discovery to website experience, lead handling, store execution and measurable revenue outcomes.