01
Executive scorecard
Clear red, amber, and green performance views across critical journey categories.
Website & customer experience audits
See your dealership through the shopper’s eyes.
We trace the live customer journey across search, paid media, website experience, inventory, offers, digital retailing, and lead conversion to show exactly where trust and opportunity are being lost.
Search → website
Message and offer continuity
VDP → payment
Vehicle, price and disclosure alignment
Lead → store
Conversion and operational follow-through
A strong website is not a page. It is the connective tissue of the entire shopping experience.
Request an auditAudit framework
One journey. Every critical handoff.
The review evaluates what customers actually experience—not only what individual vendors report.
01 / Acquisition
Search and media
Visibility, ad relevance, landing-page alignment, geo strategy, and the accuracy of promoted offers.
02 / Experience
Website and inventory
Navigation, personalization, merchandising, VDP clarity, mobile usability, and conversion friction.
03 / Continuity
Offer and payment flow
Vehicle, price, discount, eligibility, terms, fees, disclaimers, and digital-retailing consistency.
04 / Conversion
Forms, chat and calls
CTA design, lead capture, speed, routing, tracking, and the quality of the customer handoff.
05 / Intelligence
Data and personalization
Identity recognition, shopper continuity, CRM/DMS utilization, audience activation, and attribution.
06 / Readiness
AI and discoverability
Structured content, local authority, answer-engine visibility, content clarity, and technical readiness.
What leadership receives
Evidence, priorities, and a plan.
The output is designed for executive action, not an overwhelming list of observations.
02
Verified examples
Screenshots and live-path findings leadership and vendors can review directly.
03
Prioritized roadmap
Immediate fixes, strategic changes, ownership, and sequencing based on business impact.
04
Benchmark perspective
Relevant same-brand comparisons that show what stronger execution looks like.
Find the friction before the customer does
Audit the journey—not just the homepage.
Start with one rooftop or build a group-wide view across brands and markets.