Market relevance
Trade areas, competition, inventory, audience and message.
Nationwide market coverage
Automotive expertise, grounded in the market.
Dealership Performance Advisors supports dealerships and dealer groups nationwide, with dedicated market intelligence for major U.S. OEM headquarters, manufacturing centers, mobility hubs and high-impact retail metros.
30 market briefsNationally significant automotive metros
5 U.S. regionsConnected through one operating view
One standardEvidence, accountability and execution
Market intelligence
National reach without generic advice.
Every market page connects the local automotive footprint to practical dealership priorities. Dealership Performance Advisors serves clients remotely and on site across the United States; market coverage does not imply a physical office in each city.
Midwest
Headquarters, engineering, assembly and supplier markets across the traditional U.S. automotive corridor.
Michigan
Detroit
The center of the U.S. automotive industry, with the headquarters and engineering influence of Ford, General Motors and Stellantis across the metro.
View market brief →KentuckyLouisville
Ford's Louisville Assembly Plant and Kentucky Truck Plant make the metro a core U.S. production center for trucks, SUVs and commercial vehicles.
View market brief →OhioColumbus & Central Ohio
Honda's long-standing manufacturing and research presence in Central Ohio gives the region a major role in vehicle production and product development.
View market brief →IndianaIndianapolis–Lafayette
Subaru of Indiana Automotive in Lafayette anchors the state's passenger-vehicle manufacturing presence, while Indianapolis supports a large regional dealer market.
View market brief →Missouri–KansasKansas City
Ford's Kansas City Assembly Plant in Claycomo is a major producer of trucks and commercial vans, supporting a broad automotive employment base.
View market brief →Missouri–IllinoisSt. Louis
General Motors' Wentzville Assembly operation gives the region an important role in truck and commercial-vehicle production.
View market brief →OhioCleveland & Northeast Ohio
Ford's Ohio Assembly Plant in Avon Lake and the region's extensive supplier base connect Northeast Ohio to commercial-vehicle production.
View market brief →Northeast
Dense, high-value retail markets shaped by import brands, mobility research and cross-state competition.
Pennsylvania–New Jersey
Philadelphia & South Jersey
Subaru of America is headquartered in Camden, placing a national OEM organization inside the Philadelphia–South Jersey market.
View market brief →New York–New JerseyNew York & Northern New Jersey
Northern New Jersey hosts several North American luxury and import automotive organizations, while the broader metro is one of the country's largest retail markets.
View market brief →District of Columbia–VirginiaWashington & Northern Virginia
Volkswagen Group of America is based in Northern Virginia, and the region sits close to federal policy, safety and regulatory decision-making.
View market brief →PennsylvaniaPittsburgh
Pittsburgh has become a recognized center for autonomous-vehicle, robotics and mobility research, alongside a large regional dealership market.
View market brief →Southeast
A fast-growing manufacturing and dealership corridor spanning premium, import, EV and commercial brands.
Georgia
Atlanta
Mercedes-Benz USA and Porsche Cars North America are headquartered in metro Atlanta, with Kia manufacturing activity elsewhere in Georgia.
View market brief →TennesseeNashville & Middle Tennessee
Nissan North America is based in Franklin and General Motors operates its Spring Hill manufacturing complex south of Nashville.
View market brief →South CarolinaGreenville–Spartanburg
BMW Manufacturing's Spartanburg plant anchors one of the country's most important automotive manufacturing and supplier corridors.
View market brief →South CarolinaCharleston
Volvo Cars operates its Ridgeville manufacturing campus near Charleston, and Mercedes-Benz Vans has manufacturing operations in North Charleston.
View market brief →TennesseeChattanooga
Volkswagen's Chattanooga operation gives the metro a major manufacturing and electrification role within the U.S. automotive landscape.
View market brief →AlabamaHuntsville
Mazda Toyota Manufacturing operates its joint-venture assembly plant in Huntsville, alongside a deep engineering and advanced-manufacturing economy.
View market brief →AlabamaMontgomery
Hyundai Motor Manufacturing Alabama anchors Montgomery's automotive economy and a broader supplier network across the state.
View market brief →AlabamaBirmingham–Tuscaloosa
Mercedes-Benz U.S. International's Tuscaloosa County operation makes the corridor a major luxury-SUV manufacturing center.
View market brief →GeorgiaSavannah & Coastal Georgia
Hyundai Motor Group Metaplant America and its supplier network have made the Savannah region a major new center for EV manufacturing.
View market brief →North CarolinaCharlotte
Charlotte is a major Southeast dealer-group, finance and mobility market positioned between the Carolina manufacturing corridors.
View market brief →South & Central
High-growth truck, SUV, EV and manufacturing markets with wide trade areas and complex media geographies.
Texas
Dallas–Fort Worth
Toyota Motor North America is based in Plano, while the region supports a large, fast-moving network of dealer groups and automotive vendors.
View market brief →TexasAustin
Tesla is headquartered in Austin and manufactures vehicles at Gigafactory Texas, reinforcing the region's role in EV, software and mobility innovation.
View market brief →TexasSan Antonio
Toyota Motor Manufacturing Texas produces trucks and SUVs in San Antonio, supported by an extensive supplier community.
View market brief →MississippiJackson & Central Mississippi
Nissan's Canton Vehicle Assembly Plant anchors Central Mississippi's automotive manufacturing sector, with Toyota manufacturing in the state's northeast corridor.
View market brief →TennesseeMemphis
Ford's BlueOval City development in West Tennessee is reshaping the wider Memphis–Jackson automotive and battery-manufacturing corridor.
View market brief →West
Technology-led, EV-intensive and highly competitive markets where digital experience sets the expectation.
California
Los Angeles & Orange County
American Honda, Hyundai Motor America, Kia America and multiple design, finance and mobility organizations operate across Southern California.
View market brief →CaliforniaSan Francisco Bay Area
The Bay Area remains a major center for automotive software, autonomous-driving research, connected-vehicle development and mobility investment.
View market brief →ArizonaPhoenix–Casa Grande
Lucid manufactures electric vehicles in Casa Grande, adding an advanced EV anchor to one of the country's fastest-growing major markets.
View market brief →NevadaLas Vegas
Las Vegas is a nationally visible mobility, technology and automotive-event market with fast population growth and a highly dynamic retail economy.
View market brief →The national framework
Compare markets. Standardize execution.
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