Where is budget producing value?
Connect channel activity to qualified traffic, lead behavior, appointments, sales and retention signals.
Independent marketing assessment
Know what your dealership marketing is producing—and what it is not.
An executive-level review of media, website behavior, attribution, offers, vendors and store follow-through designed to separate activity from measurable performance.
For Dealer Principals, CEOs, COOs, CMOs, CFOs, Market Directors and General Managers evaluating marketing effectiveness, budget allocation or agency performance.
info@dealerperformanceadvisors.com →Questions leadership should be able to answer
Evidence before assumptions.
The assessment is organized around decisions leadership needs to make—not platform activity or generic best-practice scores.
Is the message continuous?
Trace vehicle, price, payment, incentive and disclosure consistency from advertising through the customer journey.
Are vendors accountable?
Clarify ownership, eliminate overlapping reports and establish executive measures that can be verified.
What should change first?
Prioritize decisions by financial exposure, customer friction, operational impact and implementation effort.
Assessment scope
What DPA examines.
Scope is adjusted to the dealership's rooftops, brands, vendors, systems and decision timeline. Findings distinguish verified evidence, observed risk and items requiring additional data.
Independent operational consulting. No vendor or outcome is predetermined.
01
Paid search structure and landing-page alignment
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
02
Organic visibility and local-market presence
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
03
Media-to-website conversion paths
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
04
Offer, VIN, price and payment continuity
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
05
Attribution definitions and reporting integrity
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
06
Vendor scope, overlap and accountability
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
07
CRM and store follow-through
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
08
Executive scorecards and decision cadence
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
Executive deliverables
Built to support a decision.
Outputs are concise enough for leadership and detailed enough to assign, correct and measure.
Executive findings summary
Clear evidence, implications and recommended ownership for leadership review.
Channel and customer-journey evidence
Clear evidence, implications and recommended ownership for leadership review.
Budget and vendor observations
Clear evidence, implications and recommended ownership for leadership review.
Prioritized action roadmap
Clear evidence, implications and recommended ownership for leadership review.
Accountable owners and review cadence
Clear evidence, implications and recommended ownership for leadership review.
Illustrative framework
See how evidence becomes executive action.
Review a sample structure with finding, evidence, impact, owner and next step—without an invented client or outcome.
Executive FAQ
Clear scope. Independent perspective.
The first conversation defines the decision, available evidence, stakeholders and timing.
Does DPA have to replace our current agency?
No. DPA provides an independent assessment and can work alongside the dealership’s existing agencies, website providers and internal teams.
Can the audit cover multiple rooftops?
Yes. The review can compare one store, a market cluster or a multi-rooftop organization using a consistent evidence framework.
Will the audit promise a specific sales increase?
No responsible assessment should promise an outcome before reviewing the data and execution. DPA identifies verified gaps, business implications and measurable next actions.
Related advisory services
Connect the full dealership journey.
Start with one urgent question or combine workstreams into a broader performance assessment.
Executive service
Website & customer experience audit
Independent dealership website audit covering search-to-VDP continuity, mobile conversion, offers, AI visibility, forms, chat and lead handoff.
Explore service →Executive serviceOffer continuity & advertising governance
Dealership advertising continuity audit for prices, payments, incentives, VINs, inventory, fees, disclosures and digital retail experiences.
Explore service →Executive serviceVendor & technology accountability
Independent automotive vendor audit for technology overlap, performance standards, attribution, contracts, accountability and executive governance.
Explore service →Driven by results
Bring the decision. DPA will help establish the evidence.
Start with one rooftop, one market, one vendor or one executive priority.