Is the advertised vehicle available?
Validate whether promoted inventory resolves to the intended in-stock or clearly identified vehicle.
Offer continuity & advertising governance
Verify the offer before the customer—or regulator—finds the disconnect.
An evidence-based review of how advertised vehicles, prices, payments, incentives, fees, terms and disclosures carry from media into inventory, VDPs and digital retailing.
For dealership ownership, marketing, finance and operations leaders seeking stronger advertising accuracy, governance and customer trust.
info@dealerperformanceadvisors.com →Questions leadership should be able to answer
Evidence before assumptions.
The assessment is organized around decisions leadership needs to make—not platform activity or generic best-practice scores.
Does the price remain consistent?
Compare advertised pricing and discounts with landing pages, SRPs, VDPs and shopping tools.
Are payment terms aligned?
Review payment, amount due, term, mileage, eligibility and expiration details across customer touchpoints.
Who owns correction?
Define monitoring, escalation and vendor responsibilities when inventory or incentives change.
Assessment scope
What DPA examines.
Scope is adjusted to the dealership's rooftops, brands, vendors, systems and decision timeline. Findings distinguish verified evidence, observed risk and items requiring additional data.
Independent operational consulting. No vendor or outcome is predetermined.
01
VIN and stock-number accuracy
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
02
Inventory availability
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
03
Advertised and displayed pricing
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
04
Discount and incentive eligibility
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
05
Lease and finance payment terms
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
06
Amounts due and mandatory fees
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
07
Expiration dates and disclosures
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
08
Digital-retailing calculations
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
09
Correction and escalation workflows
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
Executive deliverables
Built to support a decision.
Outputs are concise enough for leadership and detailed enough to assign, correct and measure.
Offer-continuity evidence matrix
Clear evidence, implications and recommended ownership for leadership review.
Verified discrepancies and risk priorities
Clear evidence, implications and recommended ownership for leadership review.
Customer-impact observations
Clear evidence, implications and recommended ownership for leadership review.
Governance and escalation framework
Clear evidence, implications and recommended ownership for leadership review.
Recommended monitoring cadence
Clear evidence, implications and recommended ownership for leadership review.
Illustrative framework
See how evidence becomes executive action.
Review a sample structure with finding, evidence, impact, owner and next step—without an invented client or outcome.
Executive FAQ
Clear scope. Independent perspective.
The first conversation defines the decision, available evidence, stakeholders and timing.
Is DPA a law firm?
No. DPA provides operational and customer-experience consulting, not legal advice. Dealerships should have qualified counsel interpret applicable laws and approve compliance decisions.
Can the review trace an ad to a specific VIN?
Yes, when the public customer journey exposes sufficient vehicle and offer information. Findings distinguish verified evidence from items that could not be confirmed.
Can this be performed across a dealer group?
Yes. A common framework can identify rooftop-level exceptions and group-wide governance gaps.
Related advisory services
Connect the full dealership journey.
Start with one urgent question or combine workstreams into a broader performance assessment.
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Independent dealership marketing audit covering media efficiency, attribution, offer continuity, vendors and executive accountability.
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Independent dealership website audit covering search-to-VDP continuity, mobile conversion, offers, AI visibility, forms, chat and lead handoff.
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Independent automotive vendor audit for technology overlap, performance standards, attribution, contracts, accountability and executive governance.
Explore service →Driven by results
Bring the decision. DPA will help establish the evidence.
Start with one rooftop, one market, one vendor or one executive priority.