Can shoppers find the right vehicle?
Evaluate search paths, landing pages, inventory filters, SRPs and VDP clarity across desktop and mobile.
Website & customer experience audit
See the dealership website through the customer’s entire journey.
A structured review of how shoppers discover, evaluate and contact the dealership—from search and advertising through inventory, VDPs, digital retailing, forms, chat and CRM handoff.
For dealership leaders who need an independent view of website conversion, customer friction, merchandising accuracy, AI discoverability and lead capture.
info@dealerperformanceadvisors.com →Questions leadership should be able to answer
Evidence before assumptions.
The assessment is organized around decisions leadership needs to make—not platform activity or generic best-practice scores.
Do offers remain accurate?
Follow advertised vehicle, price, payment, incentive, fees and disclosures into the exact shopping experience.
Are conversion tools helping?
Assess forms, chat, digital retailing, trade, prequalification and phone paths for friction and overlap.
Does the lead survive the handoff?
Review confirmation, routing, response expectations and continuity between the website, CRM, BDC and store.
Assessment scope
What DPA examines.
Scope is adjusted to the dealership's rooftops, brands, vendors, systems and decision timeline. Findings distinguish verified evidence, observed risk and items requiring additional data.
Independent operational consulting. No vendor or outcome is predetermined.
01
Mobile speed and interaction quality
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
02
Search, ad and landing-page continuity
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
03
SRP and VDP decision clarity
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
04
Offer and digital-retailing consistency
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
05
Form, phone and chat usability
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
06
Widget overlap and customer distraction
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
07
Accessibility and trust signals
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
08
CRM routing and response ownership
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
09
Search and AI-readable site structure
Reviewed in the context of the dealership's customer journey, operating model and executive objectives.
Executive deliverables
Built to support a decision.
Outputs are concise enough for leadership and detailed enough to assign, correct and measure.
Annotated customer-journey evidence
Clear evidence, implications and recommended ownership for leadership review.
Conversion and friction findings
Clear evidence, implications and recommended ownership for leadership review.
Offer-continuity observations
Clear evidence, implications and recommended ownership for leadership review.
Mobile and accessibility priorities
Clear evidence, implications and recommended ownership for leadership review.
Lead-handoff recommendations
Clear evidence, implications and recommended ownership for leadership review.
Illustrative framework
See how evidence becomes executive action.
Review a sample structure with finding, evidence, impact, owner and next step—without an invented client or outcome.
Executive FAQ
Clear scope. Independent perspective.
The first conversation defines the decision, available evidence, stakeholders and timing.
Is this a generic automated website score?
No. Automated checks may support the work, but the assessment follows actual dealership shopping paths and connects findings to business impact.
Can DPA review our current website provider without replacing it?
Yes. The objective is to improve performance and accountability, whether the dealership keeps, changes or renegotiates with its current provider.
Can the review include competitors?
Yes. Relevant same-brand and market competitors can be used to establish context without turning the assessment into a superficial feature comparison.
Related advisory services
Connect the full dealership journey.
Start with one urgent question or combine workstreams into a broader performance assessment.
Executive service
Independent marketing assessment
Independent dealership marketing audit covering media efficiency, attribution, offer continuity, vendors and executive accountability.
Explore service →Executive serviceOffer continuity & advertising governance
Dealership advertising continuity audit for prices, payments, incentives, VINs, inventory, fees, disclosures and digital retail experiences.
Explore service →Executive serviceVendor & technology accountability
Independent automotive vendor audit for technology overlap, performance standards, attribution, contracts, accountability and executive governance.
Explore service →Driven by results
Bring the decision. DPA will help establish the evidence.
Start with one rooftop, one market, one vendor or one executive priority.