What happened
Timestamped examples, exact URLs, inventory references, screenshots, terms, and customer-path context.
Sample audit evidence
Evidence leadership can act on.
A DPA assessment connects what the customer sees with what the dealership can verify, correct, assign, and measure.
Illustrative customer journey
From advertising promise to operational ownership.
This sample shows the evidence standard and decision structure—not a claim about a specific dealership.
| Checkpoint | Illustrative evidence | Status | Executive action |
|---|---|---|---|
| Paid-search promise Vehicle, payment, term, due-at-signing | Capture the exact ad, query, geography, timestamp, eligibility language, and destination URL. | Verified | Preserve the original promise as the control record. |
| Landing experience Message and inventory continuity | Compare model, trim, payment, term, disclaimers, and availability with the originating advertisement. | Review | Align offer content and remove ambiguous handoffs. |
| VIN and VDP Exact vehicle availability | Resolve the advertised vehicle to an active VIN, stock number, pricing record, and customer-ready VDP. | Priority | Stop promoting unavailable or unresolved vehicles; assign inventory governance. |
| Digital retail Payment and fee continuity | Compare price, rebates, eligibility, down payment, taxes, fees, term, and final displayed payment. | Priority | Reconcile calculation logic and define an approval owner. |
| Lead handoff Customer promise in CRM | Verify that vehicle, offer context, shopper intent, and source details reach the team responsible for response. | Review | Create routing, response, escalation, and inspection standards. |
Statuses and examples above are illustrative. A real engagement uses timestamped, dealership-specific evidence and distinguishes verified facts, observations, risk indicators, and recommendations.
The executive output
More than a list of website issues.
Each finding is translated into a decision structure leadership can use with internal teams and outside partners.
Why it matters
Conversion friction, customer confidence, advertising accuracy, operational leakage, or vendor accountability.
What happens next
Priority, accountable owner, corrective action, validation method, and leadership inspection cadence.
Bring the real customer journey
Turn scattered evidence into an executive action plan.
Start with one rooftop, one offer path, or a group-wide performance question.