General Motors
Buick, Cadillac, Chevrolet and GMC
Every major U.S. automotive brand
OEM-aware dealership consulting without vendor bias.
Independent performance advisory that accounts for brand standards, certified-provider ecosystems, co-op requirements, data access, retail processes and the realities of multi-brand dealership operations.
OEM operating context
One executive standard. Brand-specific execution.
DPA evaluates performance within each franchise’s actual program environment. Brand names identify the context only; they do not imply endorsement, affiliation or certification.
Ford Motor Company
Ford and Lincoln
Stellantis
Alfa Romeo, Chrysler, Dodge, FIAT, Jeep and Ram
Toyota Motor North America
Toyota and Lexus
Honda
Honda and Acura
Nissan–Mitsubishi alliance
Nissan, INFINITI and Mitsubishi
Hyundai Motor Group
Hyundai, Genesis and Kia
Volkswagen Group
Volkswagen, Audi and Porsche
BMW Group
BMW and MINI
Mercedes-Benz
Mercedes-Benz passenger vehicles and vans
Volvo / Geely portfolio
Volvo and Polestar
Jaguar Land Rover
Jaguar and Land Rover
Independent and emerging OEMs
Mazda, Subaru, Tesla, Rivian, Lucid, VinFast and additional market entrants
OEM programs, co-op policies, approved-provider lists and integration requirements change. DPA verifies current requirements with dealership and OEM sources during an engagement and does not represent itself as an OEM or as affiliated with any listed manufacturer.
What changes by OEM
Brand requirements belong inside the performance decision.
A provider can meet a program requirement and still require stronger accountability at the dealership level.
Certified and approved providers
Confirm program status, eligible services, brand standards, integration access and current co-op implications.
Brand-to-rooftop continuity
Evaluate whether national messaging, regional offers, local inventory and dealership conversion paths stay aligned.
OEM, DMS and CRM connectivity
Clarify how customer, vehicle, lead, sales and service data flows through the brand and dealership ecosystem.
Multi-brand execution
Apply common leadership standards while preserving each OEM’s process, reporting, compliance and customer-experience requirements.
Dealer search priorities
Questions DPA helps dealership leadership answer
Which certified digital provider is right for our dealership?
DPA helps leadership define the decision criteria: program eligibility, service coverage, integration quality, website performance, media accountability, first-party data access, reporting, cost, contract terms and transition risk.
Are OEM and dealership offers consistent?
Assess national, regional and local messaging across advertising, specials pages, inventory, VDPs, digital retailing, payments, fees and disclosures.
Does our technology stack support the brand and the customer?
Map where OEM systems, DMS, CRM, websites, advertising, lead tools, CDPs, equity platforms and retention programs connect—or fail to connect.
Can we compare multiple brands fairly?
Yes. DPA uses a consistent executive framework while keeping the right OEM-specific standards, market conditions and operating constraints visible.
OEM consulting FAQ
Independent by design.
DPA connects OEM program realities to dealership performance without implying manufacturer affiliation.
Is Dealership Performance Advisors affiliated with an OEM?
No. DPA is an independent consulting firm. OEM and brand names are used only to identify the operating environments and requirements being evaluated.
Can DPA evaluate OEM-approved or certified digital providers?
Yes. DPA can assess performance, scope, cost, integrations, reporting and execution within an OEM-approved or certified provider ecosystem. Current program eligibility should always be verified directly with the OEM.
Can DPA compare performance across multiple brands?
Yes. A group assessment can preserve brand-specific requirements while applying a consistent executive framework across rooftops.
Does DPA claim every brand has the same digital program?
No. OEM programs, co-op rules, integrations and approved-provider lists vary by brand and change over time. DPA verifies the relevant program context during each engagement.